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Giving new life to denim
Denim is the biggest polluting garment, help us to give this material a second life and pay back the debt to the environment.
Complete
Give your old denim a new home, and get up to £40 off at E.L.V. DENIM.
A new pair of jeans takes on average 10,000 litres of water to make, which is the same amount a person drinks in 13 years. At E.L.V. DENIM we only use 7 litres to wash the post-consumer denim waste we make our jeans with. All products are upcycled from discarded post-consumer waste denim, helping to protect the environment for future generations. 90% of a garment’s emissions comes from the material it is created from so we all have a duty to give garments a new life.
Be part of the change with us! 100% cotton or stretch, well-worn or new; we will recycle or upcycle it, and make sure it doesn’t end up in landfill. Trade in your old jeans, no matter if that's a pair of E.L.V. DENIM or another pair you no longer love.
Change is possible, treat yourself without hurting the planet.
How it works
1
Add the items you want to return to your takeback basket
Simply select your return items using our easy online tool. We'll step you through the process.
2
Package up your items and take to the courier drop point
We don’t want to create unnecessary packaging so re-use a delivery box, or a bag you already have.
3
We’ll verify your trade-in and send you a discount code
Once we’ve received your takeback, we’ll verify it and then email you a discount code for qualifying items.
4
Shop at E.L.V. DENIM
Your old item is being given another life, now it's time to use that discount code at E.L.V. DENIM online.