E.L.V. DENIM

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Giving new life to denim

Denim is the biggest polluting garment, help us to give this material a second life and pay back the debt to the environment.

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Complete

Give your old denim a new home, and get up to £40 off at E.L.V. DENIM.

A new pair of jeans takes on average 10,000 litres of water to make, which is the same amount a person drinks in 13 years. At E.L.V. DENIM we only use 7 litres to wash the post-consumer denim waste we make our jeans with. All products are upcycled from discarded post-consumer waste denim, helping to protect the environment for future generations. 90% of a garment’s emissions comes from the material it is created from so we all have a duty to give garments a new life.

Be part of the change with us! 100% cotton or stretch, well-worn or new; we will recycle or upcycle it, and make sure it doesn’t end up in landfill. Trade in your old jeans, no matter if that's a pair of E.L.V. DENIM or another pair you no longer love.

Change is possible, treat yourself without hurting the planet.

How it works

1

Add the items you want to return to your takeback basket

Simply select your return items using our easy online tool. We'll step you through the process.

2

Package up your items and take to the courier drop point

We don’t want to create unnecessary packaging, so re-use a delivery box, or a fashion delivery bag you already have. So long as it’s clean and strong enough to survive the journey that’s great.

3

We’ll verify your trade-in and send you an e-voucher

Once we’ve received your takeback, we’ll verify it and then email you a credit voucher for qualifying items.

4

Shop at E.L.V. DENIM!

Your old item is being given another life, now it's time to spend that voucher at E.L.V. DENIM online.