Giving new life to denim

Denim is the biggest polluting garment, help us to give this material a second life and pay back the debt to the environment.

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Give your old denim a new home, and get up to £40 off at E.L.V. DENIM.

A new pair of jeans takes on average 10,000 litres of water to make, which is the same amount a person drinks in 13 years. At E.L.V. DENIM we only use 7 litres to wash the post-consumer denim waste we make our jeans with. All products are upcycled from discarded post-consumer waste denim, helping to protect the environment for future generations. 90% of a garment’s emissions comes from the material it is created from so we all have a duty to give garments a new life.

Be part of the change with us! 100% cotton or stretch, well-worn or new; we will recycle or upcycle it, and make sure it doesn’t end up in landfill. Trade in your old jeans, no matter if that's a pair of E.L.V. DENIM or another pair you no longer love.

Change is possible, treat yourself without hurting the planet.

How it works


Add the items you want to return to your takeback basket

Simply select your return items using our easy online tool. We'll step you through the process.


Package up your items and take to the courier drop point

We don’t want to create unnecessary packaging so re-use a delivery box, or a fashion delivery bag you already have. So long as it’s clean and strong enough to survive the journey, that’s great.


We’ll verify your trade-in and send you a discount code

Once we’ve received your takeback, we’ll verify it and then email you a discount code for qualifying items.


Shop at E.L.V. DENIM!

Your old item is being given another life, now it's time to use that discount code at E.L.V. DENIM online.